“A divorce crushed my heart, but not my spirit. I swim, bike, run for my kids, for my health and for my soul. I trained like a man possessed. I compete because there's no greater high in the world. I have heroes but don't see myself as one. I'm an athlete, just like you.”
Although I'm working for Celcom, but I have to salute Digi for coming up with a better TVC and it became viral over the Internet. I started getting interested with branding when our CEO always preaching about branding in many meetings. Most brands get it so wrong focusing on peppering their logo and branding on everything but Digi understand subtle nature of doing this way. The key to branded content is to create something that people want to watch and at the same time it fits the brand core values.
By the way, sempena menyambut Hari Raya Aidilfitri, saya minta maaf atas sebarang kesalahan & kesilapan yang sengaja atau tidak selama ini. Selamat Hari Raya!