“A divorce no more crushed my heart, in fact I'm glad it happened and I met my new sayang who is lifting up my spirit. I swim, bike, run because she says so. I trained like a mad man being whipped from behind. I compete because I always want to beat my sayang in the race. I have heroes and one of them is my sayang. I'm an athlete, but like nobody else.”... try to be funny ehhh???
Although I'm working for Celcom, but I have to salute Digi for coming up with a better TVC and it became viral over the Internet. I started getting interested with branding when our CEO always preaching about branding in many meetings. Most brands get it so wrong focusing on peppering their logo and branding on everything but Digi understand subtle nature of doing this way. The key to branded content is to create something that people want to watch and at the same time it fits the brand core values.
By the way, sempena menyambut Hari Raya Aidilfitri, saya minta maaf atas sebarang kesalahan & kesilapan yang sengaja atau tidak selama ini. Selamat Hari Raya!