Although I'm working for Celcom, but I have to salute Digi for coming up with a better TVC and it became viral over the Internet. I started getting interested with branding when our CEO always preaching about branding in many meetings. Most brands get it so wrong focusing on peppering their logo and branding on everything but Digi understand subtle nature of doing this way. The key to branded content is to create something that people want to watch and at the same time it fits the brand core values.
By the way, sempena menyambut Hari Raya Aidilfitri, saya minta maaf atas sebarang kesalahan & kesilapan yang sengaja atau tidak selama ini. Selamat Hari Raya!
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The first and last I did this race was in April 2008. I had very bad allergic after the race and MC for 2 days. That's why I never take part in the race any more after that. But this time around Fiza registered for me. Five months prior to the race day I only had one training session in the pool with 2km distance and after the bicycle accident my arms hurt badly if I do repetitive strokes. How am I going to finish this?? My target is to finish it, don't care about the timing. However, with minimal training I got minimal result, I managed to complete the race but missed the cut off in just 2-3 minutes after caught in the strong current. As expected, I was MC 2 days due to skin allergic. :(